Launched on April 28th 2011 in Dubai, JAMROCK is the combination of Caribbean and Urban rhymes that creates an atmosphere of a Carnival, where patrons are able to dance till they can't dance no more.

Jamrock has become one of the most successful club nights of the week in Dubai. Not only does this event bring the West Indian vibe across the waters for all to experience, Jamrock is also the first club night that consistently brings top local & international DJ’s to the set, as well as named Reggae, Soca, and DanceHall artists to perform in the Middle East.